The risk of not having a strategic communications plan in place has shown to result in drastic damage to organisations especially in times of great crisis. Consequently - brand name, reputation and industry standing are at risk. Sixty-five percent of companies in the region do not have an effective communications strategy that is strong enough to manage crisis and negative media reports.

Benchmark your Communications strategy and plan. Enhance it to handle crisis.

Asia Business Forum is pleased to announce PR & Communications Malaysia 2010 to be held at Crowne Plaza Mutiara, Kuala Lumpur Malaysia on the 28-29 September.

PR & Communications Malaysia 2010 will cover up-to-date issues and provide solutions to the challenges you face. Led by leading figures in the industry which include:

• Regional Head-Media Intelligence, Asia Pacific, Dow Jones & Co
• Head of Communciations- Marine & Asia Pacific, Rolls Royce
• Global Brand Manager, Unilever
• Director, New Media Business, Astro TV
• Community Manager, Yahoo 
• Regional Communications Manager, Shell 
• Senior Director(Business & Marketing Organisation), Microsoft 

And more!

Event Highlights:

• 30 over renowned speakers 
• 4 interactive round-table discussions 
• 2 Plenary sessions and 3 concurrent streaming sessions,” Corporate Image & Branding”,  ”Corporate Communications & New Social Media” and “Strategic Marketing & PR” 
• 3 Pre and Post Congress Masterclasses 
• More than 16 hours of networking opportunities 

                      Get involved! Communicate. Share. Inspire.

This is a must-attend event for anyone involved in Corporate Communications. Take away useful tips & strategies for media planning using new media for marketing and crisis management. I look forward to seeing you there!

Yours Sincerely,

Iris Tan
Senior Conference Manager
Asia Business Forum