Saat ini media sosial telah menjadi semacam identitas dalam kehidupan sehari-hari. Jumlah pengguna media sosial yang semakin meningkat, ditunjang oleh penetrasi internet yang semakin tinggi, pengguna smartphone yang semakin menjamur, dan perilaku masyarakat yang semakin lancar memanfaatkan media ini.
Dengan demikian, merek atau perusahaan sudah tidak bisa lagi mengabaikan percakapan yang terjadi di media sosial, karena persepsi konsumen akan ditentukan oleh interaksi dan experience di media ini.
Media sosial yang semakin berpengaruh menjadi dasar bagi Majalah Marketing, Frontier Consulting Group dan MediaWave menyelenggarakan Social Media Award 2014. Penghargaan ini merupakan pengakuan kepada perusahaan-perusahaan yang memiliki share of voice yang besar serta memiliki sentimen yang baik di media sosial. Dasar dari penghargaan ini adalah riset percakapan media sosial di Indonesia. Data percakapan ini diperoleh dengan menggunakan social media monitoring platform MediaWave.
MediaWave melakukan monitoring percakapan konsumen di media sosial termasuk situs social network (Facebook, Twitter), blog, news, video dan forum. Setiap pembicaraan merek dianalisa berdasarkan kualitas dan kuantitas percakapan. Dengan menggunakan data MediaWave, Frontier menganalisis dan mendapatkan daftar merek pada saat ini memiliki pangsa dan sentimen pembicaraan yang baik di media sosial. Berikut daftar pemenang Social Media Award 2014 Sesi 1:
| Category | Merek Pemenang |
| Instant Porridge | Potayo |
| MSG | Royco |
| MSG | Sasa |
| Antiseptic Liquid for Hands | Dettol |
| External Hardisk | HP |
| Anti-Scurvy Drink | Cap Badak |
| Anti Fungi Product for Skin | Canesten |
| Laxative | Laxing |
| Bandage | Hansaplast |
| Router | TP-Link |
| Soft Pack Milk | Real Good |
| Special Diet Milk | L-Men |
| Special Diet Milk | WRP |
| USB Flash Drive | Sandisk |
| Men’s Body Cologne | Axe |
| Developer | Agung Podomoro Group |
| Courier Service | JNE |
| Patch | Salonpas |
| Aromatherapy Medicated Oil | Fresh Care |
| Mobile Modem | Bolt |
| Bicycle | Polygon |
| Car Shampoo | 3M |
| Softlens | X2 |
| Biscuit | Oreo |
| Coffee Shop Chain | Starbucks |
| Isotonic Drink | Pocari Sweat |
| Energy Drink – Liquid | Kratingdaeng |
| Cough Medicine | OBH Combi |
| Cold Medicine | Ultra Flu |
| Herbal Medicine Against Cold | Tolak Angin |
| Salon | Johnny Andrean |
| Ready to Drink Milk | Indomilk |
| Water Recreation Spot | Waterboom |
| Ready to Drink Tea | Mountea |
| Fruit Store | Total Buah |
| Bakery Store | Kartika Sari |
| Balsam | Cap Kaki Tiga |
| Face Powder | Pixy |
| Internet Service Provider Fixed | Speedy |
| Internet Service Provider Mobile | Telkomsel Flash |
| Credit Card | BCA |
| Beauty Clinic | Erha Clinic |
| Lipstick | Pixy |
| City Car | Honda Jazz |
| MPV Car | Daihatsu Xenia |
| Diarrhea Medicine | Diapet |
| Antacid | Mylanta |
| Analgesic | Panadol |
| Moped Motorcycle | Honda Supra |
| Sport Motorcycle | Honda Tiger |
| Shampoo | Clear |
| Saving Account | BCA |
| Car Tyres | GT Radial |
| Motorcycle Tyres | IRC |
| Chocolate bar | Toblerone |
| Hypermarket | Carrefour |
| Jelly Drink | Okky Jelly Drink |
| KPR Bank | KPR BCA |
| Pay TV | Indovision |
| Pay TV | Top TV |
| Cereal | Koko Krunch |
| Mineral water | Aqua |
| Instant Rice Noodle | Super Bihun |
| Sandwich Biscuit | Oreo |
| Brownies | Amanda |
| Instant food seasoning | Sasa |
| Cheese | Kraft |
| Cheese | Cheddar |
| Cassava Chips | Kingkong |
| Ready-to-drink coffee | Nescafe |
| Honey | Madurasa |
| Memory Card | Sandisk |
| Computer Mouse | HP |
| Outmeal | Quaker Oat |
| Anti Acne | Acnes |
| Antiseptic | Betadine |
| Antiseptic | Obat Merah |
| Tablet PC | iPad |
| Low-calorie Sweetener | Tropicana Slim |
| Automatic Air Freshener | Stella |
| Bubble gum | Big Babol |
| Throat-soothing Candy | Hexos |
| Syrup | Marjan |
| Snack Bar | Soyjoy |
| Speaker | Simbadda |
| Fermented Milk | Yakult |
| Pregnancy Milk | Anmum |
| Fried Chicken Flour | Sasa |
| Car Battery | GS Astra |
| Budget Hotel | Amaris |
| Convenience Store | Lawson |
| Branded Peanut | Garuda |
| Instant Coffee | Nescafe |
| Cooking Oil | Tropical |
| Noodle Restaurant | Bakmi GM (Gajah Mada) |
| Seafood Restaurant | D’Cost |
| Soda Drink | Big Cola |
| Handphone | Nokia |
| Electric Water Pump | Sanyo |
| Printer | Epson |
| Airlines | Garuda Indonesia |
| Crackers | Khong Guan |
| Department Store | Matahari |
| Digital Camera | Nikon |
| Muscle Painkiller Cream | Salonpas |
| 4 Wheels Automotive Leasing Company | Adira Finance |
| Mint Candy | Mentos |
| Fast Food Chain | Kentucky Fried Chicken |
| Bread | Sari Roti |
| Sarong | Cap Gajah Duduk |
| Sausages | So Nice |
| Gas Station | Pertamina |
| Hardware/Building Material Store | Depo Bangunan |
| Ready to Drink Green Tea | Nu Green Tea |
| Wafer | Gery |
| Cheese Wafer | Gery Wafer Cream |
| Calcium Powder Milk | Hi Lo |
| Calcium Powder Milk | L-Men |
| Tissue | Paseo |
| Vitamin C | CDR |
| Internet Service Provider | Indosat |
| Ballpoint | Faster |
| Men’s Formal Shirt | Polo |
| Creambath Cream | Makarizo |
| Telon Oil | Konicare |
| Computer Monitor | Asus |
| Air Freshener | Stella |
| Power Bank | Vivan |
| Women handbag | Elizabeth |
| Car Insurance | Garda Oto |
| 2-Wheel Engine Lubricant | Federal |
| Multivitamin | Cerebrovit |
| Notebook | Apple |
| Sanitary Napkin | Charm |
| Sport Shoes | Nike |
| Cellular Simcard | Telkomsel |
| Smartphone | iPhone |
| Beer | Bir Bintang |
| Watch | Casio |
| Diet Food | Tropicana Slim |
| Paper | Sinar Dunia |
| Plastic Container | Tupperware |
| Cement | Semen Gresik |
| Calculator | Casio |
| Automatic Motorcycle | Honda Beat |
| Ice Cream Store | Baskin Robbin |
| Wafer Stick | Gery Chocolatos |
| Taxi | Blue Bird |
| Sharia Bank | Bank Syariah Mandiri (BSM) |
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