Siapa yang tak main media sosial, hampir semua orang punya akun media sosial seperti Facebook, Twitter, atau Instagram. Banyaknya massa yang turut meramaikan media sosial kemudian membuat merek tergiur, mereka lalu berlomba-lomba menyuguhkan konten media sosial yang menarik.
Namun tentu saja hal itu tidaklah mudah, tapi juga bukan berarti tidak mungkin. Nah, berikut adalah beberapa merek yang dianggap jago dalam memainkan media sosial.
Diadakan oleh PT Frontier Consulting Group dan Majalah Marketing, serta Media Wave yang berperan dalam melakukan riset, berikut adalah para jagoan media sosial.
| Category | Merek Pemenang |
| Instant Porridge | Super Bubur |
| Antiseptic Liquid for Hands | Antis |
| External Hardisk | Samsung |
| Potato Chips | Lays |
| Potato Chips | Chitato |
| Anti-Scurvy Drink | Adem sari |
| Chocolate Sprinkles | Ceres |
| Mouth Wash | Pepsodent |
| Mouth Wash | Listerine |
| Eye Drops | Visine |
| Laxative | Dulcolax |
| Vocational Academy | Bina Sarana Informatika (BSI) |
| Soft Pack Milk | Yes |
| USB Flash Drive | Kingstone |
| Men’s Body Cologne | Axe |
| Men’s Body Cologne | Casablanca |
| Developer | Ciputra |
| Courier Service | Tiki |
| Aromatherapy Medicated Oil | Safe Care |
| Mobile Modem | Huawei |
| Bicycle | Fixie |
| Car Shampoo | KIT |
| Softlens | Omega |
| Biscuit | Roma |
| Coffee Shop Chain | J Co |
| Instant Noodle | Indomie |
| Cup Noodle | Pop Mie |
| Isotonic Drink | Mizone |
| Energy Drink – Liquid | M-150 |
| Energy Drink – Powder | Extra Joss |
| Cold Medicine | Decolgen |
| Online Shop | Kaskus |
| Pizza Store | Pizza Hut |
| Salon | Yopie Salon |
| Ready to Drink Milk | Frisian Flag |
| Water Recreation Spot | The Jungle |
| Ready to Drink Tea | Teh Botol Sosro |
| Fruit Store | Brastagi |
| Book Store | Gramedia |
| Bakery Store | Roti Boy |
| Balsam | Geliga |
| Face Powder | Pigeon |
| Wall Paint | Dulux |
| Wall Paint | Catylac |
| Internet Service Provider Mobile | Smartfren Connex |
| Credit Card | BRI |
| Beauty Clinic | Natasha Skin Care |
| Lipstick | Sari Ayu |
| City Car | Toyota Yaris |
| MPV Car | Toyota Avanza |
| Diarrhea Medicine | Entrostop |
| Antacid | Promag |
| Analgesic | Paramex |
| Clothes Softener | Molto |
| Dishwashing Deterjent-Liquid | Mama Lemon |
| Dishwashing Deterjent-Liquid | Sunlight |
| Moped Motorcycle | Yamaha Jupiter |
| Sport Motorcycle | Kawasaki Ninja |
| Shampoo | Clear |
| Saving Account | BRI |
| Car Tyres | Goodyear |
| Motorcycle Tyres | Swallow |
| Chocolate bar | Delfi |
| Hypermarket | Giant |
| KPR Bank | KPR BTN |
| Women’s Health Drink | Kiranti |
| Cereal | Energen |
| Mineral water | Club |
| Instant Rice Noodle | Bihunku |
| Sandwich Biscuit | Better |
| Instant food seasoning | Sajiku |
| Cassava Chips | Q-tela |
| Ready-to-drink coffee | Good Day |
| Honey | Alshifa |
| Computer Mouse | Logitech |
| Outmeal | Simba |
| Anti Travel Sickness | Antimo |
| Anti Acne | Garnier |
| Antiseptic | Obat Merah |
| Tablet PC | Samsung Galaxy Tab |
| Low-calorie Sweetener | Diabetasol |
| Automatic Air Freshener | Glade |
| Bubble gum | Lotte |
| Throat-soothing Candy | Woods |
| Car Rental | TRAC |
| Snack Bar | Fitbar |
| Speaker | Logitech |
| Fermented Milk | Cimori |
| Pregnancy Milk | Prenagen |
| Fried Chicken Flour | Sajiku |
| Rice Flour | Rosebrand |
| Car Battery | Bosch |
| Tinted Dimmer | V- Kool |
| Traditional Body Butter | Citra |
| Cinema | Cinema 21 |
| Budget Hotel | Whiz |
| Fitness Center | Celebrity Fitness |
| Branded Peanut | Iyes |
| Instant Coffee | Kopi Ya |
| Cooking Oil | Bimoli |
| Noodle Restaurant | Bakmi Golek |
| Seafood Restaurant | Nelayan |
| Soda Drink | Pepsi |
| Handphone | Samsung |
| Electric Water Pump | Shimitzu |
| Printer | Canon |
| Face Cleanser Soap | Ponds |
| Face Cleanser Soap | Biore |
| Tooth Brush | Pepsodent |
| Tooth Brush | Formula |
| Airlines | Air Asia |
| Life Insurance | Prudential Life Assurance |
| Department Store | Ramayana |
| Ice Cream | Campina |
| Ice Cream | Walls |
| Digital Camera | Canon |
| Muscle Painkiller Cream | Counterpain |
| 4 Wheels Automotive Leasing Company | BCA Finance |
| Mint Candy | Relaxa |
| Fast Food Chain | Burger King |
| Sarong | Atlas |
| Hardware/Building Material Store | ACE Hardware |
| Tea Bag | Sariwangi |
| Tea Bag | Tong Tji |
| Ready to Drink Green Tea | Frestea Green |
| Stationery Store | Gramedia |
| Wafer | Tango |
| Chocolate Wafer | Beng Beng |
| Cheese Wafer | Richesse Nabati |
| Tissue | Tessa |
| Vitamin C | Vitacimin |
| Internet Service Provider | XL |
| Ballpoint | Pilot |
| Handsoap | Lifebouy |
| Handsoap | Lux |
| Men’s Formal Shirt | The Executive |
| Creambath Cream | Rudi Hadisuwarno |
| Telon Oil | Cap Lang |
| Computer Monitor | Samsung |
| Air Freshener | Glade |
| Power Bank | Advance |
| Women handbag | Sophie Martin |
| Soy Bean Sweet Sauce | Cap Bango |
| Soy Bean Sweet Sauce | ABC |
| Car Insurance | Autocilin |
| 2-Wheel Engine Lubricant | Top 1 |
| Multivitamin | Fatigon |
| Notebook | Axioo |
| Sanitary Napkin | Softex |
| Floor Cleaner | So Klin |
| Floor Cleaner | Super Pel |
| Cream Detergent | Ekonomi |
| Powder Detergent | Rinso |
| Powder Detergent | Daia |
| Sport Shoes | Specs |
| Cellular Simcard | XL |
| Beer | Heineken |
| Watch | Guess |
| Powder Coffee | Luwak |
| Diet Food | Soyjoy |
| Nugget | Fiesta |
| Paper | Bola Dunia |
| Plastic Container | Lion Star |
| Cement | Holcim |
| Knock Down Furniture | Olympic |
| Calculator | Karce |
| Automatic Motorcycle | Yamaha Mio |
| Ice Cream Store | Zangrandi |
| Wafer Stick | Astor |
| Taxi | Express |
| Sharia Bank | BNI Syariah |
Social Media Awards 2014 sendiri berlangsung selama dua hari, yakni Rabu 12, November 2014 hingga Kamis, 13 November 2014. Bertempatan di Hotel Mulya, Senayan, Jakarta, acara Media Social Awards 2014 juga dilangsungkan bersama dengan Digital Marketing Awards 2014.
